“Proliferate has helped us build a much more professional and scalable approach to sales. They helped us define the structure, processes, people, and channels needed to grow while also taking much of the day-to-day sales leadership responsibility off my plate. They bring both strategic perspective and practical execution, which has allowed us to make meaningful progress faster than we could have on our own.”
-Jason Hedeen, CEO, C-Aire
“I have had the pleasure of working with Tony and the Proliferate team on several initiatives over the last five years. I have found their approach to be practical and aligned with the needs of the business. They bring strong outside thinking to both traditional and unique sales and marketing issues. Their experience is transferrable to any industry or business size. I would highly recommend Proliferate for short-term fractional work or other consulting needs.”
-Jason Cocco, CEO, BFC Solutions
“Tony has been an outstanding partner in the development of our commercial organization. Through a combination of sales competency assessments, individualized coaching, and team development programs, he has helped us identify key growth opportunities. His expertise, professionalism, and commitment to helping people succeed make him someone I would highly recommend to any organization seeking to strengthen its commercial performance."
-Vicki Schuler, Interim President - Life Sciences, Pace Labs
“Proliferate has been a great partner in helping us better understand and develop our sales team. Their approach combines meaningful insight into our people with practical, actionable guidance we can actually use. Tony and the team took the time to understand our business and our people. They helped us identify strengths, development opportunities, and ways to get more from the team as we continue to grow. Their guidance has been valuable in outlining the necessary sales playbook elements, and they serve as an extension of our team, strengthening our entire sales organization.”
-Mike Ochoa, CEO, Nwestco
Our team brings a wide range of industry and business model experience to the table. We have led growth at companies of all shapes and sizes, from early stage start ups seeking venture funding, to privately held, private equity-backed, to large cap, publicly traded companies. We have built a library of best practice approaches as well as subject matter expertise, enabling us to rapidly engage to find immediate opportunities for growth acceleration and improvement while also being able to craft longer term strategies.
We help you avoid expensive mistakes by bringing expertise to the table that will have an immediate and meaningful impact on your business. This ultimately saves you time (and frustration) and helps you get where you want to go. Faster and smarter.

-A Fenstermacher, Head of People Ops, Stork Club
Craig Beason, CEO, Renodis
Copyright © 2026 Proliferate Performance - All Rights Reserved.